Articles exploring SaaS growth through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
A generous free tier can be the best growth engine in SaaS or the worst anchor on revenue. This article examines when freemium works, when it backfires, the satisfaction threshold problem, and how to design productive friction that converts free users into paying customers without destroying the acquisition flywheel.
Network effects are the most powerful growth engine in technology, but most SaaS products fail to design for them. This article breaks down direct and indirect network effects, explains the cold start problem, and explores how collaboration features and integrations create sustainable competitive moats.
Understand how the endowment effect and psychological ownership make free trials one of the most powerful growth mechanisms in SaaS, and how to design trials that maximize attachment.